In this blog, you will get to know about the Best Digital Marketing Strategy for Electric bikes and Vehicles firms which can be implemented to make your Ebike or vehicle firm successful.
For any Business, To get a sustainable growth, online presence & complete digital marketing strategy is necessary, as there are limitations to grow a business by traditional methods. Its also same for Electric bike & vehicle firms. So in this blog you will get to know about Digital Marketing Strategy for Electric bikes & Vehicles
After Covid & increased charges of fuels, people are more preferring Electric vehicles. Who will say no to affordable cost vehicles, no any prices of fuel, no Maintenance, environment-friendly alternative? Reports also suggest that there will an exponential growth in Electric vehicle firms in the next 3 years. People right now are searching for E-vehicles online and on other social media platforms. So to get into the eyes of the people, the companies must have complete digital marketing strategy.
Here is a Digital Marketing Strategy for Electric Bikes & Vehicle firms
1) Lead Generation Strategy -
Goal to achieve -
X Number of Form Fill ups or Enquiries
A) Website – A beautiful website is the first and most important asset of any business. A website is actually the first trigger for a customer to decide whether to trust or not. A good, eye-catching & informative website gets more sales and conversions. So a well-structured website is mandatory.
Requirements -
B) Chatbot – People tend to ask about the different aspects of the product rather, than going and reading it on the product’s page. A website with a chatbot gets 45% more conversions than a website without a chatbot. A chatbot can be also helpful to get Customer’s information such as Email, Phone Number, by which we can send them information and constantly get into a Follow-up. It can be also helpful to run email automation. Also, the Contact us trigger helps to build trust between the company and customer.
Plan Of Action -
- Create a beautiful website with some lead magnet ( Freebie). It can be a test ride, product’s brochure, etc.
- Register your website in Business Directory sites. such as Indiamart, Sulekha and many others to get a direct lead from the Local Area.
- Implement Email Automation to nurture leads, that we got from form fillups or chatbot.
- Promote the landing page on Google to grab daily leads. Retargeting those leads on social media is also beneficial strategy.
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
2) Search Engine Optimisation -
Goal to achieve -
-Improve Domain Authority
-Drive Organic Traffic via Targeted Keywords
Plan Of Action -
1) Website audit to know the insights of the website.
2) Website redesign, if it is not optimized properly
3) Blog Setup, as ranking a website without having blogs, is pretty hard work. Blogs should be regarding, how the product can solve their issues.
4) Blogging Calendar to define consistency in Content
5) On-Page SEO –
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It includes –
-Ranking the pages on different keywords
-Technical SEO, such as sitemaps, robots.txt and analytics
6) Off-Page SEO – Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages. It includes promoting your website, content, or a product with multiple different websites & getting a backlink from them. Backlink is a recommendation you get from other Websites through a link. It’s Google’s no.1, metric to rank the website. If your Page has more quality backlinks than your Competitor’s Website, then you are going to rank First. But building backlinks is time taking process. You can get backlinks by listing into Directories, Outreach emailing, Guest Posting, Using the Broken links, Social Bookmarking sites, Press Release, and many more sources.
Here is the overview of some keywords related to EV Firms.
CPC – Rs. 1.67
CPC – Rs. 1.67, Search Volume – 110000 Per Month SEO Difficulty – 78 ( 6-8 months to rank )
CPC – Rs. 3.24, Search Volume – 301000 Per Month SEO Difficulty – 64 ( 6-8 months to rank )
CPC – Rs. 3.24
The above mentioned Keywords, “Electric cycle” & “Electric bike” are the most searched in these industries, throughout India. If we see 1st Keyword, “Electric cycle”, Its Monthly searches are around 110000. Also, its CPC (Cost Per Click) is just Rs. 1.67. Cost Per Click is nothing but a price to be paid when someone sees your Ad on those keywords and clicks the website. But if we see SEO Difficulty, It’s 78, which means it will take 6-8 months to rank the keyword. SEO Difficulty is a small logical metric that tells, how difficult is to rank the keyword. As it is a small keyword, it has more SEO Difficulty. It’s also the same to second keyword, “Electric bike”.
While the Long keywords like ” Electric cycle in India” or “Electric cycle in Mumbai” or ” Buy Electric cycle online” have moderate such volume, and their SEO Difficulty is relatively less. It might take between 1-3 Months to Rank #1 on those keywords.
So Doing SEO of the above mentioned Long keywords and other city-related keywords will take 1-3 months & will be beneficial in a long run. To assist with the rankings, a number of quality Backlinks are also necessary. But as I have mentioned, if you need fast growth in a business, running google ads on the short keywords, will be more beneficial, as the “CPC” is below Rs. 3. That means if out of 1lakh people, 10000 people click on your website, and out of them, even 100 are converted into buyers, you are gonna pay 30000. So at the end, the customer acquisition cost at 10% Conversion rate, for an Rs.30000 product is just Rs. 300.
3) Branding
Goal to achieve -
-Improve Social Media Followers
-Improve Direct Traffic
-Improve Brand Keyword Search Volume
Plan Of Action -
2) Influencer Marketing – Promoting your products through known Youtube & Social Media influencers, will increase brand awareness and sales.
3) Video Marketing – Today people prefer videos over graphic content on social media platforms, so creating dynamic videos and marketing them online will give desired results.
4) Content Marketing – Creating and promoting graphic content on different platforms and Press releases.
So in conclusion, the best Digital Marketing Strategy for Electric bikes & Vehicles will be to optimize your website according to the SEO Needs & Directly start running Google ads followed by FB, Instagram Retargeting Ads, as the CPC is relatively low. Promoting the products through Influencers and video marketing will be also a game-changing strategy.